Hotel Reputation Management – Ever wondered what guests come across to form their perception about your hotel when they search online? How do they perceive your brand? What are they saying about when they talk about your hotel services?
All these questions have one thing in common: Your hotel’s reputation.
As the digital population continues to shoot in the county and worldwide, hotels now have to be ahead of the curve with their hotel reputation management.
How travelers perceive, rate, review, share and search your information online directly impacts your hotel’s success.
In case you are still wondering why should a hotel’s online reputation matter for every hotel – Incode Business Services has the answer. Read on.
Here we will tell you why hotel brand reputation is THE MOST dominant factor that influences your revenue and brand and will tell you how to improve it too.
The Importance of Hotel Reputation Management
Hotel reputation management is on every hotelier’s mind. A survey reveals 96% of hoteliers recognize the importance of hotel reputation management, and 72% address it as “very important.”
Prior to the advent of digitalization, travelers relied on guidebooks. A single good review in anyone’s publications and a hotel and hold its reputation safe for years. Now reputation can change in a single click.
The rising importance of online reputation management in hotel can be assessed from the following data:
- 93% of online consumers trust online reviews as much as they trust personal recommendations.
- 65% of online consumers would never book hotels that don’t have any reviews.
The travel industry is one of the largest industries in the world. And with the advent of the internet, the popularity has doubled. Now searching online, travellers rely on your online reputation to decide whether or not to book your services. Your brand image is affected by the content you produce, your user engagement, reviews, and reactions.
Few of the factors that can influence your hotel reputation management:
- Social media
- Negative reviews
- Poor campaigns
- Security breaches
Travel sites like TripAdvisor, Yelp, Booking.com have made it easy for travellers to share their experiences in real-time. This information hugely affects travellers’ decision-making more than any other information available on the internet.
How To Improve My Hotel Reputation Management?
Improving the hotel reputation management of a company is a continuous process. It demands you to be perceptive, proactive, and reactive.
Expert reputation managers of Incode Business Services can undoubtedly help your business with the best reputation management knowledge, digital media strategy, tools, and technology. But if you still want to know the ways, here are a few ways to impact your brand’s reputation online positively:
- Monitor your brand’s reputation through all online media. Go beyond travel sites and create a presence in Instagram, Facebook, Google Reviews.
- Your booking website should be mobile optimised. Must contain good photos, videos, 360 technology.
- Address all reviews. Good reviews are great. Take negative reviews as chances of improvement.
- Social media influencers can boost your brand’s visibility – use them to your advantage.
Step up your Hotel Reputation Management Today!
Now you know why a hotel’s online reputation matters – and why it must be taken a priority looking at. Drive your hotel brand reputation to the top with Incode Business Services –increase your business’s credibility, visibility, sales, and revenue – starting today. Connect Now!
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